RAW Charging
RAW Charging Supercharges Sales with 25% increase on win rate with Curvo.ai
How a leading public EV charge point operator is using AI to accelerate deal cycles, improve lead quality, and embed MEDDICC at scale
“With AI-driven insights, we can spot risks early, keep momentum, and operate more efficiently—delivering greater value to both our team and our clients.”
Use case
SalesIndustries
Enterprise SoftwareTeam size
51-200 employeesAbout
RAW Charging is the leading EV charge point operator for hospitality, leisure and retail in the UK.Featuring
George Tice
National Sales Manager@ RAW Charging
Walter Weatherall
Business Development Manager@ RAW Charging
Built for enterprise
software sales teams
Built for enterprise software sales teams
RAW Charging
RAW Charging Supercharges Sales with 25% increase on win rate with Curvo.ai
How a leading public EV charge point operator is using AI to accelerate deal cycles, improve lead quality, and embed MEDDICC at scale
About RAW Charging
RAW Charging is the leading EV charge point operator for hospitality, leisure and retail in the UK. Backed by private equity and with over seven years of experience, RAW is expanding rapidly with 2000 charge points already that is expecting to exceed 10,000 within the next year or so.
Partnering with iconic brands such as Merlin Entertainments, Greene King, and the National Trust, RAW’s mission is to make public EV charging reliable, accessible, and integrated into everyday destinations.
The Solution
After surveying the market for a deal intelligence platform that would help accelerate its rollout—and following a recommendation from a trusted source—RAW selected Curvo.ai as a strategic partner to drive AI adoption across their sales cycle.
Why Curvo?
- Seamless alignment with MEDDICC methodology.
- Integration intoMicrosoft Dynamics CRM.
- On-boarding time for new AE’s – halved! 2 months from 4.
- AI-powered lead qualification, opportunity scoring, and note automation.
- Multi-threading insights across key stakeholders within complex accounts.
“Introducing Curvo has given our team real-time visibility into every deal. With AI-driven insights, we can spot risks early, keep momentum, and operate more efficiently—delivering greater value to both our team and our clients.”
George Tice
National Sales Manager @ RAW Charging
Implementation: Fast, Integrated, and Collaborative
Implementation was a collaborative process, with Curvo working closely with RAW to align on CRM structure and MEDDICC fields. The integration into Microsoft Dynamics was critical, ensuring that AI-driven insights could be captured, scored, and notes aligned to MEDDICC.
The Impact: Deal Acceleration, Higher Quality Pipeline, and Knowledge Sharing
Since implementing Curvo.ai, RAW Charging has seen measurable commercial impact and operational improvement:
- +94% increase in monthly run rate within the first quarter of using Curvo, compared to the previous quarter
- Attrition in the pipeline reduced from 76% to 46%, as the team saved time note-taking and spent more time delivering value for our clients
- Improved collaboration and visibility across the GTM team. Curvo’s integration into Microsoft Dynamics ensures all MEDDICC-aligned insights are automatically captured and accessible. This enables seamless handovers and makes every touchpoint more informed.
"Deeper discovery at the earliest opportunity has helped me convert more business. It helps to understand what the client actually wants and needs rather than what we think they need."
Walter Weatherall
Business Development Manager @ RAW Charging
The Business Case: AI-Driven ROI in Weeks
The business case for Curvo was built around three core pillars:
- Streamlining the customer journey
- Improving seller productivity and onboarding
- Enabling better deal qualification and pipeline accuracy
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